![]() ![]() We built a shopping experience that removed the middlemen so that we can provide exceptional, ethically made products at fair prices. Founders Jane Fisher (left) and Jenna Kerner ’11 share duties as co-CEOs of Harper Wilde. We decided we would create the simplest, most hassle-free experience possible. One woman even told us, “Buying bras is like a tax on being female.” Comments like this fueled our passion to make an overdue change in the industry. One thing quickly became clear to us: Women hated buying bras. And we certainly didn’t understand why bras needed to cost $60 to $80 or more. We didn’t understand why bras came with embellishments that almost no woman we spoke with enjoyed, let alone purchased. We didn’t understand why bra brands were hypersexualized, or why typical models did not resemble the everyday woman. We asked a simple question: “Why are bras so expensive?” We did a lot of research to figure out why the bra industry was the way it was, which led to even more questions. How did you get the idea for your business, and what problem does it solve? ![]() ![]() She was named one of Forbes magazine’s 30 under 30 in retail and e-commerce in 2019. Your discount will be applied and you can continue to enter payment and shipping details to pay for your items.Jenna Kerner ’11 is co-founder and co-CEO of Harper Wilde, an online retailer that aims to improve the bra shopping experience and to empower women and girls. Generally, it is present on the checkout form. If you’re on a mobile then it is just as easy to find the discount code box you need. Check out the image below for an example in case you face any difficulty. Now that you have the code copied, simply paste it into the “ Discount Code” label at the checkout. Step 4: Enter the code at the Harper Wilde checkout Once you’re done browsing and ready to buy, move on to Step 4 for retrieving your discount. You need this code in order to inform Harper Wilde to remove part of the cost of your total order.įind the item you’d like to purchase at Harper Wilde and just add them to your cart. Simply copy the code that is presented to you. For example, if you’re looking for 10% off orders at Harper Wilde then find the code above, and click on Get Code to reveal the code. There is always a sale or discount available at Harper Wilde to be redeemed through us here at USA TODAY Coupons.Ĭhoose the code above that you’d like to redeem. Follow these steps below to save money on your next purchase. If you’re looking for a discount on your online purchase at Harper Wilde then you’ve come to the right place. How Do I Use My Harper Wilde Discount Code? According to the company, it chose the bra manufacturer because of its women’s empowerment program. The name Harper Wilde is a combination of Harper Lee and Laura Ingalls Wilder, and each purchase benefits girls’ education and mentorship through a gift to Girls, Inc., because women account for more than two-thirds of illiterate adults due to a lack of resources and opportunities. Rather than focusing on the potential for men’s acceptance as a result of their product, the corporation concentrates its efforts only on the needs of women - those who will be wearing and approving it. Wharton School of Business, in particular, has spawned a slew of successful retail ventures. Harper Wilde was created in 2017 by two women who met while in business school and decided to work together. The brand offers inclusive, inexpensive bras in a variety of nude colors, as well as limited edition colors from time to time to spice things up. Harper Wilde is a women-first bra company that aims to challenge the over-sexualized conventional lingerie business by emphasizing comfort and functionality in its designs. It’s no secret that the bra business is in desperate need of a feminist makeover, and Harper Wilde is up to the challenge. ![]()
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